which digital marketing technique will give you the most uplift or incremental benefits?

   To inform my thinking on marketing innovation, I'm always interested to hear the view of "hands-on" marketers in businesses running digital marketing activities as to what they see as the most important trends and I'm grateful for readers input into research like that shared in our Managing Digital Marketing report which we will be updating later in the year.

   This graph shows the results of our survey as of 8 February 2016. Our poll received over 1,500 answers, so thanks to all those who took part.